The platform is rolling out a new feature that enables them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the platform revealed that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a global release. This development aligns with a rise in AI-generated material, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising content creators on another major platform only show clips produced artificially. A large amount of this output is considered “AI slop”, a term for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from computer-generated images to educational videos, and we want to provide users the option to adjust the amount of that, based on their own choices,” commented a platform representative.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its service tagged as AI-generated. In total, more than 100 m media items are uploaded to the app each day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of artificial media they see by opening the topic control option in the app and choosing AI-made media. Other topics that can already be modified under the setting include news, style, beauty, and dance.
AI Disclosure Rules
TikTok’s rules require content makers to tag convincing AI-generated content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Additionally, the service will henceforth attach an AI-generated label to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This action is aimed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is also establishing a two million dollar AI literacy fund for experts and organizations to create informative material about using AI responsibly. This project will benefit educational bodies dedicated to educating computer science.
Platform Protection
The platform has supported its safety measures, amid controversy over intentions to cut jobs for hundreds of safety staff in the United Kingdom. The company is planning to reduce hundreds of positions in its user protection department in London, with worker representatives and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that human moderation would remain essential, but AI can shield workers by filtering out the most harmful content ahead of it is viewed by staff. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is really helping us process content quickly.”
